I’m Kayla, and I run a small home bakery in San Fernando. I make pan dulce, birthday cakes, and way too many conchas. I used to sell only on Instagram. It worked… kind of. But folks kept asking for a real site. I needed a menu, easy pickup, and a phone number you can actually find. That’s when I hired San Fernando Web Designs.
Did it help? Yep. Let me explain.
If you want the blow-by-blow case study, I put the full notes in my honest take on San Fernando Web Designs.
First meeting, real talk
We met near Maclay Ave, at a coffee spot off Truman. I brought a messy notebook and a box of cookies. They brought a laptop and calm energy. I liked that they listened. They asked who orders from me, how people find me, and what I need the site to do—not just how it should look.
Budget came up fast. No fluff. My build came to $4,800. Half down, half on launch. They also had a care plan for $75 per month. I said yes to that, but I said no to the SEO add-on right away, since I wanted to see first.
What they built for me
- A clean homepage with my story and a “Order Pickup in San Fernando” button
- A menu page with prices and simple photos (we took them in my tiny kitchen)
- A seasonal page for Día de los Muertos, with preorders for pan de muerto
- A catering form that actually sends to my inbox and tags by headcount
- A Spanish toggle for key pages (they used a simple language tool)
- A footer with my hours, address, and a map you can tap
They set the site up on Webflow. They embedded a Shopify Buy Button for seasonal items. If you’re curious how that works, check out Integrating Shopify's Buy Button with Webflow — it breaks down the exact steps and why it’s great for short-run preorders like my pan de muerto. I keep my full menu “call to order,” since I sell out fast and hate refunds. It’s not fancy tech. But it’s neat and fast, and that matters.
Smooth, lightning-fast user journeys aren’t just for bakeries—massive platforms in totally different industries rely on the same principles. To see how a high-traffic dating site refines its sign-up flow for privacy and conversions, skim this in-depth Ashley Madison review — the teardown highlights clever trust cues, mobile-first layouts, and call-to-action tricks you can borrow to get more clicks and form submissions on any small-business site. Likewise, local classified boards that lean on simple geolocation links demonstrate how trimming visual clutter actually speeds up the path to contact: see the streamlined layout of Backpage Tucker here — scrolling that example shows how clear category headers and a single prominent reply button can inspire quick outreach without expensive design frills.
The build, week by week
Week 1: They sent a site map and a quick wireframe. It looked like boxes and lines. It helped me see the flow.
Week 2–3: First draft, real photos, colors, type. We picked a warm tan and a cherry red. I sent edits like “make the cart button bigger” and “cut the cupcake photo.” They changed things within two days.
Week 4–5: We tested forms and payments. They hooked up Google Analytics and Search Console. I know, nerd words. But it’s a tracker. It helps you see what works.
Week 6: Two more small changes. Then it launched on a Tuesday. They asked for reviews on Google after, which felt bold, but hey, they earned it.
Did it work? Here are real numbers
Before the site:
- My phone got maybe 5 real calls a week.
- Instagram DMs were messy. I lost orders.
- My old page took 7 seconds to load on my phone.
After the site (first 8 weeks):
- Calls went to 18–22 per week. I counted in my call log.
- 43 preorder sales for pan de muerto in week one of launch.
- Site speed on my phone went to about 2 seconds. You can feel it.
- I got three catering jobs from the form. Two quinceañeras and one school event at Las Palmas Park.
Search helped too. I hit the first page on Google for “pan dulce san fernando” by week 7. Not the very top, but on the page. That alone brought in two Saturday morning rushes. My husband didn’t love the 5 a.m. wake-up, but the cash did.
Tiny hiccups (because nothing’s perfect)
- Timeline slipped by two days. Not a big deal, but I had a sale planned, so I felt it.
- The staging link went down one Sunday. They don’t work weekends much. Monday fix was fast.
- They used a stock photo at first for the churros. I caught it. We swapped it for my own shot.
- SEO upsell came up twice. I get it, but I had to say, “Not yet.”
Overall, service felt steady. Friendly but not fake. I’d say 4.6 out of 5.
A second real example
I sent my cousin, who runs a small auto shop in Sylmar. He needed a one-pager. They did it in two weeks:
- A hero line, a “Call Now” button, and a simple list of services
- A Calendly widget for smog check appointments
- Google Reviews pulled in with stars
- A map and driving notes, because the driveway is tight
His calls went from 7 to 15 per week after launch. I saw his missed call alerts. He even hired a part-time helper for Saturdays. Same team, same smooth process.
For contrast, I later tested another shop across town—here’s the play-by-play of when I hired a Burbank web design team and what actually happened.
What I loved most
- Clear words. No buzz. They told me what each change did.
- Photo help. They set up a shot list so I didn’t waste time.
- Local touch. They got the neighborhood. Spanish matters here. Parking matters too.
- Fast pages. You hit a button, it jumps.
You know what? Folks noticed. I had a mom say, “Your site made me trust you, so I ordered a cake.” That’s the whole point.
Who should hire them?
- Local shops, food spots, salons, auto garages, and little clinics
- Anyone who wants calls, bookings, or simple preorders
- People who can share real photos and a short story
And if you’re nowhere near the Valley, skim the notes from when I hired a web design company in Orange County—it shows how the same principles hold up outside L.A.
Who might not?
- Huge stores with 500 products
- Complex web apps
- People who need 24/7 edits
Money talk, plain and simple
- My build: $4,800
- Care plan: $75/month (I get backups, security checks, and two small edits)
- SEO plan they offered: $300/month (I waited)
- Extra writing help: $150 for two hours (I used this once for the catering page)
No surprise fees. I asked. They showed me the invoice lines. That felt fair.
Quick tips if you hire them
- Bring 12 good photos. Real ones beat stock by a mile.
- Pick your top three actions: call, order, or book. Then make those buttons big.
- Write a short “about” paragraph. One that sounds like you. Mine mentions my grandma’s recipe card. People love that.
- Need your Shopify products to auto-sync instead of pasting code each time? The Shopyflow app can keep your Webflow CMS refreshed in real time.
Final word
San Fernando Web Designs built me a site that works. It looks warm, loads quick, and gets me calls. There were small bumps, but nothing wild. Would I hire them again? Yes. I already booked a spring refresh for my Easter menu. While researching, I also browsed the free tutorials at Design Web Magic, which gave me clear, no-jargon checklists to bring to our meetings.
If you’re near Maclay and your phone is too quiet, get a site that helps. Mine does. And I still have flour on my shirt, which means the ovens are busy.